Animals are used for a vast number of different products, continuously poked with needles, cut open, having food and water withheld from them, poisoned, left in a small, cold metal cage. Animals that are used for animal testing often suffer an immense amount, and typically end up dying at the end of the experiment. If they do not die, they may be killed or used for another experiment. In most cases animals are being caused harm for only a slight chance of the product really working for humans, humans and animals have a different reaction to most products. Industries always have to be ahead of each other, competing, and coming up with new materials. Animals are put last on the list of priorities to a vast amount of industries that experiment with animals. Advertisements often use a play on words and proposes the visual metaphor and numerous visual design elements. An advertisement by “American Anti-Vivisection Society” is trying to put an end to the usage of animals for experimental reasons. …show more content…
Using animals for cosmetics causes them a great deal of pain. They are taken advantage and cannot speak up for themselves. A quote is used to make the reader feel connected and guilty, “You’d never force your best friend to drink shampoo.” The accompanying text at the bottom of the advertisement, indicates that the image that the advertisement creates; “So why buy from a company that would?” The emotional appeal relates to the customer’s psychological needs for purchasing a product or agreeing with an advertisement, many customer’s reasons for purchasing a product is an emotional connection. Using emotional appeal is the most effective ways to lure people in because one cannot counter