British Retailing Company (Sport Direct International Plc)

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Sport Direct International Plc. is a British retailing company that was established by Mike Ashley in the year 1982. The company works as largest and successful sports retailer group in UK that is currently operating 500 stores all around the world (www.sportsdirectplc.com, 2015). The organisation holds various numbers of sporting brands and trades that fall principally under SportsDirect.com brand. Sport Direct Company owns other retailers including Lillywhites and USC. The company currently operates under lower margins. For ensuring their commitment towards work, they use key performance indicators (KPIs). Currently the Group have around 27,000 employees all across the globe in 19 different countries and they operate in various sectors that