Over the years, the name Cadillac has become synonymous with a certain level of success, luxury, class and quality. The advertisements created by Cadillac were instrumental in creating this aura of prestige. Williams (1980) noted that in the early 1900s, the form that advertising took was much more different than what it is now, defining this early stage of advertising as informational advertising. The defining characteristic of informational advertising is its focus on the use value of the product, hence it was known as being product centered. Early ads included lengthy descriptions of what the product does, how well it works, the name and logo of the product and company, how much it costs and where the product can be purchased. Figure 1 is a perfect example of informational advertising; it informs the consumers about what the product is i.e. …show more content…
Furthermore, it also communicates the price: 750$. With an extra 100$ the consumer can purchase the Tonneau attachment and make the car more spacious and graceful. Another common feature of informational advertising is that the advertised product is compared with its competition, in an attempt to stress its uniqueness and superior quality. In figure 1 this is explicitly stated: “the faults and weaknesses of the old methods have been avoided and new ideal of motor travel developed.” This shows that Cadillac cars were better than the other cars that were available at the