Elders Fine Foods

Elders Limited vision is to the leading agribusiness in Australia, creating value for all stakeholders within Australia and in the international markets as well (Elders n.d.). The behind of the choice of business segments is because agribusiness can earn a lot of profit as foods, beverages, clothes are the necessity things that needed by everyone. Moreover, Elders Fine Foods China selling meat is because meat are popular and people love to eat. China is a net importer of beef and the demand of beef are outstripping than the supply (Kenny 2014). Elders Fine Foods China stick to only selling beef because the Chinese customers were willing to purchase beef and pay for premium price (Courtney 2017). The dining restaurants and hotels in China are

The reasons behind are that Australian’s beef are the best and safe in the market and the reputation of Australia are clean and green (Courtney 2017).

According to ‘What is market intelligence?’ (n.d.), market intelligence is the gathering and analysing of information relevant to a company’s external environment, and is often part of the company’s strategic planning function. Strategic planning function including procedures, skills, applications, tools and practices used to support the company’s decision-making. Market intelligence provide the information of the company in future marketplace and identify the problems and opportunities exist as well (‘what is market intelligence? n.d.). Moreover, according to Arline (2015), market intelligence provide analysis that could help to improve the company business model and projections. Therefore, market intelligence is very important to Elders Fine Foods China because it can help Elders Fine Foods China to identify the new trends in advance before its competitors do. Moreover, it is a competitive advantage for Elder Fine Foods China because market

Familiar with the Chinese business culture and social etiquette can avoid miscommunication and misunderstandings when coming into business relationship with the Chinese people. ‘Mian Zhi’ as known as face is very important to the Chinese. ‘Saving face’ is one of the Chinese culture means avoid embarrassment while doing business with the Chinese (Eaves 2007). For example, insulting the Chinese in front of others are known as not giving face to the Chinese. Building trust in the Chinese society also very important, it could lead the company to be successful in the Chinese market. According to Courtney (2017), Mr Aldous said that the ‘Guan Xi’ is very important so there is impossible to have any return during the first visit. The Chinese very emphasize in ‘Guan Xi’ means the relationship. Therefore, the Chinese will always make friends first before getting into the business (Chan n.d.). For example, the Chinese always have a small talk before because they want to know more about each other before getting into the business. According to Daw (2017), the Chinese prefer had a chitchat before had a serious talks and negotiations for example, the Chinese will ask some questions about the Chinese’s food, places, buildings, city and so on. This could build up some positive