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History Of KA-VA-T Food Stores

1475 Words6 Pages

Food City actually dates all the way back to the early 1900’s in Greeneville, Tennessee. However, K-VA-T Food Stores’ was born in the 1950’s. Founder Jack C. Smith, along with his father Curtis, and uncle Earl, opened the first K-VA-T store in Gundy, Virginia. At first glance the grocery business was hard on the Smith family. Thus, a flood in Grundy was result of closing their competition, and Food City took off. As a result, Food City has grown by leaps and bounds. They made a huge step in the world of business when they bought several Piggly Wiggly stores in the Southwest Virginia and Eastern Kentucky are. They also acquired Quality Foods, Whites Foods, Winn Dixie and a few BI-LO stores in east Tennessee. Today, president and chief executive …show more content…

For the most part, you can find any major brand of your favorite product in any Food City stores. For example, they have all your favorite name brand cereals such as, Post and Kellogg’s. They also have many store brands. Store brands such as, Food Club, Top Crest, Valu Time, Food City Fresh, Food City Premium, Full Circle, Domestix, Electrix, Pet Club, and World Classic, which are some of the Topco corporate brands. Food City has adapted many of their own store brands to try and meet the customer’s spending level. That approach has been successful for the …show more content…

They developed a program that allows customers to have their very own customer identification number. The program which is referred as, ValuCard. The ValuCard is a way they allow their customers to save additional money on any product. Also, the ValuCard keeps a monthly tally on your spending, which can help save on any fuel purchase or any other Food City purchase. For example, if you spend one hundred dollars in the store and use your ValuCard, you earn one hundred points. Another word’s, it is a dollar per point. Next, you’re able to redeem your one hundred points earned for a mere fifth teen cents off per gallon of gas purchased, but only up to twenty gallons. Thus, was a great option a couple years ago when gas was national average over three dollars a gallon nationwide. On Friday’s at any Food City’s Gas N’ Go, the deem if “Fantastic Friday”, and they allow anyone, you don’t have to be a ValuCard member, to purchase the Premium grade of gas for the going rate of the mid-grade gasoline. Also, if you’re not a fan of using ValuCard rewards on gasoline for various reasons, if you can manage to save three hundred ValuPoints, Food City will allow you to use said ValuPoints and redeem five percent off your grocery or pharmacy purchase of one hundred dollars or more. Which today’s costly grocery spending, any discount is much

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