In the 1940’s America was suffering after the Great Depression and WWII. Society found comfort and stability in conformity and regularity, and was drawn to living in the suburbs. As families began to migrate away from the city and into their suburban neighborhoods, the need for cars in order to commute became highly demanded. The government invested in this need by building interstate highways and bridges in order to accommodate commuters, while neglecting resources such as public train systems. Ever since then, the car has been a staple of American society. Every year, car companies develop new and impressive technology to enhance their product, which used to be advertised on the radio and then, soon after that, on the televisions. …show more content…
This commercial is trying to expand the consumer base by appealing to drivers who are concerned with investing in innovative and remarkable features. The typical car commercial audience is older, financially stable members of society. Narrowing down this range of consumers, we can see that Honda is not only attempting to appeal to those that are usually attracted to the company, but also to those who are willing to invest in a dependable and reliable truck that will be worth the cost. These consumers are in their late twenties and are planning on driving the Ridgeline for a long time. They are at a point in their lives where they can handle truck payments and believe that this truck will be a sound investment in the future. You can tell that this is the audience that Honda is targeting because the driver in the commercial appears to mirror the described image. He looks younger, is well groomed and is dressed cleanly in a blazer and a white button-up shirt. They also don’t reveal that the commercial is for Honda until after the in-bed speaker system has been demonstrated in hopes that the audience will be induced by the feature before they find out it’s a Honda. Mostly because Honda is not known for pulling power. Most truck buyers will buy a