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Marketing Nascar

588 Words3 Pages

The brand name of NASCAR is notable and successful by utilizing several marketing initiatives in its marketing strategy (Ferrell & Hartline, 2014). On aspect of this strategy is becoming partners and co-branding with other companies (Ferrell & Hartline, 2014). Simultaneously, NASCAR keeps its own brand different through several worldwide launching campaigns (Ferrell & Hartline, 2014). NASCAR works diligently to promote from within its own branding proposition (Ferrell & Hartline, 2014). NASCAR uses all forms of broadcasting with television, satellite radio, some major radio networks and social media followings to promote live races and focused on branding throughout the race (Ferrell & Hartline, 2014). NASCAR is able to monitor branding through monitoring owners and rules and regulations (Ferrell & Hartline, 2014). According to the case study on NASCAR, there are four brand initiators for maintaining branding strategy. The utilization of television broadcasting, differentiation of the brand, and with equality and loyalty to the brand (Ferrell & Hartline, 2014). The number one overall strategy for NASCAR is the use of television increasing the accessibility to the brand (Ferrell & Hartline, 2014). Television also increases awareness …show more content…

Co-Branding increases NASCARS’ profits by utilizing similar brands on completive cars. There are several branding alliances with different owners and therefore projecting an image of unity among fans and consumers alike (Ferrell & Hartline, 2014). For Example; most cars run Goodyear Tires and that being the case NASACAR fans may become loyal to one tire brand. According to this week’s reading NASCAR has marketing deals with more Fortune 500 companies as years pass (Ferrell & Hartline, 2014). Like with any ongoing marketing campaigns and consumer interests, relationships between sponsors and NASCAR are continuing to change and renew (Ferrell & Hartline,

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