ipl-logo

Marketing Nascar

588 Words3 Pages

The brand name of NASCAR is notable and successful by utilizing several marketing initiatives in its marketing strategy (Ferrell & Hartline, 2014). On aspect of this strategy is becoming partners and co-branding with other companies (Ferrell & Hartline, 2014). Simultaneously, NASCAR keeps its own brand different through several worldwide launching campaigns (Ferrell & Hartline, 2014). NASCAR works diligently to promote from within its own branding proposition (Ferrell & Hartline, 2014). NASCAR uses all forms of broadcasting with television, satellite radio, some major radio networks and social media followings to promote live races and focused on branding throughout the race (Ferrell & Hartline, 2014). NASCAR is able to monitor branding through monitoring owners and rules and regulations (Ferrell & Hartline, 2014). According to the case study on NASCAR, there are four brand initiators for maintaining branding strategy. The utilization of television broadcasting, differentiation of the brand, and with equality and loyalty to the brand (Ferrell & Hartline, 2014). The number one overall strategy for NASCAR is the use of television increasing the accessibility to the brand (Ferrell & Hartline, 2014). Television also increases awareness …show more content…

Co-Branding increases NASCARS’ profits by utilizing similar brands on completive cars. There are several branding alliances with different owners and therefore projecting an image of unity among fans and consumers alike (Ferrell & Hartline, 2014). For Example; most cars run Goodyear Tires and that being the case NASACAR fans may become loyal to one tire brand. According to this week’s reading NASCAR has marketing deals with more Fortune 500 companies as years pass (Ferrell & Hartline, 2014). Like with any ongoing marketing campaigns and consumer interests, relationships between sponsors and NASCAR are continuing to change and renew (Ferrell & Hartline,

Show More
Related

Carl Edwards: A Well-Known NASCAR Driver

233 Words | 1 Pages

NASCAR Case Study Carl Edwards is an extremely well known NASCAR driver who is also a very skilled driver. Carl Edwards’ character reflects a good, empathetic person who any company would like to sponsor. His most notable accomplishment is his winning of the 2007 NASCAR Busch Series. His current primary sponsor is DeWalt tools. Having such a skilled driver and great person representing your company in NASCAR is something any company would like to have.

Read More

Chevy Restoration World Marketing Strategy

1128 Words | 5 Pages

Chevrolet Restoration World has been providing quality Chevrolet parts to wholesale and retail customers since 1964. Founder Gary Lee Harmon began this business in his garage and it currently operates out of Huber Heights, Ohio, just outside of Dayton. Restoration World is a Christian based company that sells NOS (new old stock), reproduction, and aftermarket Chevrolet restoration parts. The current inventory is predominantly Chevrolet parts used in the restoration of hot rods, muscle cars, and classic cars, including, but not limited to, 1949-70 full size (Belair, Impala), 1962-74 Nova, 1964-87 Chevelle, 1967-92 Camaro, 1970-77 Monte Carlo, Pontiac Firebird & GTO, and 1947-2006 Trucks. They have a website presence with online ordering capabilities.

Read More

Danica Patrick Stereotypes

355 Words | 2 Pages

This is a rarity in the world of NASCAR where drivers generally struggle to find sponsorships. Patrick 's long- standing relationship with GoDaddy recently ended, but that is nothing to worry about for as she continues to secure lucrative deals.

Read More

Allison & Partners's Success

660 Words | 3 Pages

The firm needed to boost awareness of the event to compete with peers with much greater notoriety. With the daunting clock ticking, the firm came up with fresh concepts appealing to both elite and common athletes before the marathon kicked off. Their strategy as to deploy the talents of PR pros to analyze competition marathons in New York, Boston, Chicago, and others by using marketing materials and news coverage to determine how media had covered previous races, which tactics marathon sponsors used to increase registration, what motivated consistent yearly participation, and the implementation of creative programs developed to generate excitement in viewers’

Read More

The Chevy Marketing Mix

267 Words | 2 Pages

I believe this is a bonus for Chevy because this allows for them to be to market to a larger crowd of consumers. The Chevy Sonic may target more of the first time driver being a teenager whereas the Chevy Corvette target market is the older retired couple looking to have a second vehicle or play toy. Having variety is never a bad thing, not everyone like the same thing or can benefit from the same style of product. Having a good mix which Chevy has seemed to have mastered gives them the biggest advantage when consumers look to spend their money. Evolving the price around the different types of consumers Chevy is marketing has been a reliable quality.

Read More

Bombardier Marketing Strategy

1555 Words | 7 Pages

The product I’m focusing on for selling is the CS100 model from the new CSeries line of aircrafts Bombardier is making. The CSeries models are focused around being the largest aircrafts of the company, and to compete with the small models of the mega-sellers Airbus and Boeing. The models are made of materials such as advanced aluminum fuselage and advanced composite, and have an optimized five-abreast cabin. All of this results in an aircraft that’s about 12,000 pounds lighter than their competition. The engines of the aircrafts are specifically designed for the models, having advanced combustion technology, the highest by-pass ratio of any certified turbofan engine in the world, reduced emissions, reduced noise, and reduced fuel burn (Technology,

Read More

Mustang Marketing Mix

1162 Words | 5 Pages

Sports coupes have always produced a vision as being the stunning car that speeds down the highway in all its high dollar glory, but that does not necessarily have to be. There is a vast market of sports coupes that stay in a low-budget range of $30,000 dollars or less, and contrary to what consumers might think, they do not lack quality or attractive looks. In fact, the Ford Mustang, which has an MSRP of $25, 185, is the best-selling sports coupe in the world (Motortrend.com). After seeing the importance of the low-budget performance coupe, I felt as though a specific car in this category needed to be crowned king. The best performance coupes need significant horsepower, speed, and acceleration but also the everyday things like good fuel economy,

Read More

Five Tips For Better Car Advertising

488 Words | 2 Pages

It is impossible to motivate potential customers to try your product or service if you have not established your brand. Vehicle signage increases brand awareness by putting your name and logo (in essence, your brand) out in front of people all day long. Even

Read More

Branding Influences Censorship

680 Words | 3 Pages

Branding definitely influences sponsorship because sponsors want to associate their company to a brand so they can reach out towards a broader audience of people and reach a specific target market. A motive that companies have to sponsor sporting events or programs is to enhance or reinforce the brand association with the their company (Mullin, Hardy, Sutton, 2014, pg. 172). When people start gravitating towards a brand, that’s when sponsors come involved because they feel that if people become attached to a brand then those people will also become attached to their product or service if they were to sponsor that brand. A lot of companies have become sponsors of a specific sport to promote unique product features or technological innovations or applications and they target technologically rich sports to appeal to that audience with their products and services (Mullin, Hardy, Sutton, 2014, pg. 172). A lot of brands use sponsors as a way to fund events such as Linda Hollander who created the concept of the Women’s Small Business Expos and she got companies such as Citibank, Hansen’s, IBM and Wal-Mart to sponsor her by selling them the idea of offering the women’s market to them

Read More

Promotion And Marketing For The Vans Warped Tour

1358 Words | 6 Pages

BULA Internship Program Final Paper When I first arrived in Los Angeles, I had an idea of what my ideal internship would look like. I went in wanting to work somewhere in film, whether it was marketing or publicity. I did not have an internship before flying from the east coast to the west coast, although I had three interviews set up that week.

Read More

Theoretical Implications Of An Event-Sponsor Essay

904 Words | 4 Pages

The survey found that the response is positive when consumers perceive in that respect is a fit between sponsor and event

Read More

Red Bull Positioning Strategy

991 Words | 4 Pages

Through this it has been projected as a high value brand with best in class offering. Brand Communication Red Bull has been positioned as an unique and innovative product which targets the the consumers which share the same state of mind . They may be from different demographics but they all drive to suceed, are dynamic, risk takers, physially fit, can handle stress and the DOERS. The brand communicatio through various modes of advertising, PR, ATL, BTL conveys this underlying message to the audience. Different modes of Brand Communication have been discussed below: Advertising

Read More

Mercedes Marketing Strategy

754 Words | 4 Pages

It is clear that Mercedes is a multinational automobile manufacturer with a strong global presence although their target. Mercedes Benz targets the upper middle and high income market. However, it implements similar strategies to motivate their human resource as its competitors do and these include non-monetary and monetary forms of motivation. In terms of marketing, it uses print, electronic and Internet media for advertising. It also relies on their brand names for attracting customers and maintaining customer loyalty.

Read More

Examples Of Nike Marketing Strategy

1641 Words | 7 Pages

4.0 MARKETING STRATEGIES TO CREATE A CONDUCIVE SITUATION FOR CONSUMERS TO BUY Marketing strategies are generally concerned with 4 Ps; product, pricing, promotional and placement strategies. The focus of these strategies are the objectives to be achieved, meant to ultimately meet the business overall goal of revenue growth. The key to successful marketing is differentiation strategy. If consumers do not perceive Nike as being different from those in the competition, Nike will not win the marketing war. The battle for consumer minds is a battle of perceptions not the products, thus, it is important for Nike to constantly engage with a differentiation strategy and tactical activities to stay ahead as the leader in global sportswear and apparel market.

Read More

Brand Equity Literature Review

1556 Words | 7 Pages

There were a strict reference and editorial processes as well as link to other expert sources; all these contribute to the accuracy of the article. The article provides theoretical and substantive explanations but has several limitations. The model tests only a few marketing efforts; more marketing actions should be examined to enhance the explanatory power of the brand equity phenomenon. Besides, the variables of this study are too broad to provide tips for detailed marketing practices; it should be accepted only with the caution that all advertising builds a brand. It was not specified which type of advertising builds brand equity.

Read More

More about Marketing Nascar

Related Topics

Open Document