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Marketing Nascar

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The brand name of NASCAR is notable and successful by utilizing several marketing initiatives in its marketing strategy (Ferrell & Hartline, 2014). On aspect of this strategy is becoming partners and co-branding with other companies (Ferrell & Hartline, 2014). Simultaneously, NASCAR keeps its own brand different through several worldwide launching campaigns (Ferrell & Hartline, 2014). NASCAR works diligently to promote from within its own branding proposition (Ferrell & Hartline, 2014). NASCAR uses all forms of broadcasting with television, satellite radio, some major radio networks and social media followings to promote live races and focused on branding throughout the race (Ferrell & Hartline, 2014). NASCAR is able to monitor branding through monitoring owners and rules and regulations (Ferrell & Hartline, 2014). According to the case study on NASCAR, there are four brand initiators for maintaining branding strategy. The utilization of television broadcasting, differentiation of the brand, and with equality and loyalty to the brand (Ferrell & Hartline, 2014). The number one overall strategy for NASCAR is the use of television increasing the accessibility to the brand (Ferrell & Hartline, 2014). Television also increases awareness …show more content…

Co-Branding increases NASCARS’ profits by utilizing similar brands on completive cars. There are several branding alliances with different owners and therefore projecting an image of unity among fans and consumers alike (Ferrell & Hartline, 2014). For Example; most cars run Goodyear Tires and that being the case NASACAR fans may become loyal to one tire brand. According to this week’s reading NASCAR has marketing deals with more Fortune 500 companies as years pass (Ferrell & Hartline, 2014). Like with any ongoing marketing campaigns and consumer interests, relationships between sponsors and NASCAR are continuing to change and renew (Ferrell & Hartline,

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While motorsports worldwide appears to be dominated by men, over the years, there have been several women who have taken on the boy’s club in the pits. Today the names of Danica Patrick and Courtney Force are familiar names to even the most casual viewer. However, just because Danica is a NASCAR regular and Courtney does burnouts on the NHRA tracks, does not mean that women have always found their way to the finish line. Fans of 1980s NASCAR may remember Shawna Roberts or Patty Moise, but neither woman made it much further than the lower tiers of the sport.

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NASCAR Case Study Carl Edwards is an extremely well known NASCAR driver who is also a very skilled driver. Carl Edwards’ character reflects a good, empathetic person who any company would like to sponsor. His most notable accomplishment is his winning of the 2007 NASCAR Busch Series. His current primary sponsor is DeWalt tools. Having such a skilled driver and great person representing your company in NASCAR is something any company would like to have.

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When you look at IndyCar fans in comparison to other motorsports circuits like NASCAR, you can see a clear difference between the level of fan bases and their loyalty to the sport. IndyCar’s legal battle with CART racing diminished their image with fans of the sport and saw many fans switch their loyalty to other racing organizations (Ferrell & Hartline, 2014). NASCAR fans display a true loyalty when it comes to the drivers, the racing teams, the racing atmosphere and the overall love for the company. IRL fans do not express loyalty for the company, but primarily to a specific driver whose loyal fan base leaves with them as they move on to new contracts outside of IRL. Unlike NASCAR who needs no gimmick to bring in fans, the IndyCar circuit

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Chevrolet Restoration World has been providing quality Chevrolet parts to wholesale and retail customers since 1964. Founder Gary Lee Harmon began this business in his garage and it currently operates out of Huber Heights, Ohio, just outside of Dayton. Restoration World is a Christian based company that sells NOS (new old stock), reproduction, and aftermarket Chevrolet restoration parts. The current inventory is predominantly Chevrolet parts used in the restoration of hot rods, muscle cars, and classic cars, including, but not limited to, 1949-70 full size (Belair, Impala), 1962-74 Nova, 1964-87 Chevelle, 1967-92 Camaro, 1970-77 Monte Carlo, Pontiac Firebird & GTO, and 1947-2006 Trucks. They have a website presence with online ordering capabilities.

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This is a rarity in the world of NASCAR where drivers generally struggle to find sponsorships. Patrick 's long- standing relationship with GoDaddy recently ended, but that is nothing to worry about for as she continues to secure lucrative deals.

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I believe this is a bonus for Chevy because this allows for them to be to market to a larger crowd of consumers. The Chevy Sonic may target more of the first time driver being a teenager whereas the Chevy Corvette target market is the older retired couple looking to have a second vehicle or play toy. Having variety is never a bad thing, not everyone like the same thing or can benefit from the same style of product. Having a good mix which Chevy has seemed to have mastered gives them the biggest advantage when consumers look to spend their money. Evolving the price around the different types of consumers Chevy is marketing has been a reliable quality.

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Sports coupes have always produced a vision as being the stunning car that speeds down the highway in all its high dollar glory, but that does not necessarily have to be. There is a vast market of sports coupes that stay in a low-budget range of $30,000 dollars or less, and contrary to what consumers might think, they do not lack quality or attractive looks. In fact, the Ford Mustang, which has an MSRP of $25, 185, is the best-selling sports coupe in the world (Motortrend.com). After seeing the importance of the low-budget performance coupe, I felt as though a specific car in this category needed to be crowned king. The best performance coupes need significant horsepower, speed, and acceleration but also the everyday things like good fuel economy,

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