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The Honest Company Metaphor Analysis

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Metaphor Analysis of The Honest Company One of the means by which reality is constituted is through a metaphor. In this regard, people do not really perceive and give meaning to reality. Instead, they experience reality through the language used to describe it. As such, metaphor gives people a different description of what “reality” truly is. In line with this assertion, this paper will serve as a metaphor analysis of the Honest Company’s goals, services, and taglines. After which, this paper will give emphasis on whether or not green consumerism is framed as a health problem with the aid of such analysis. The Company’s Goal As aptly provided in website of The Honest Company (2016), its goal is to deliver the best family essentials to …show more content…

The company also has a tagline, “Together we can make it better” (The Honest Company, 2016). It is expected that parents want the best for their children. Hence, they choose products which do not contain harmful chemicals that can endanger their children’s lives. Relative thereto, the campaign of The Honest Company is quite persuading because with the choice of words and the labels it uses with its products, as seen in its official website, customers can perceive that the company’s products are healthier compared to the others. However, this is not the entire reality. Kroll (2015) asserted that The Honest Company received a lot of complaints because of the photos of sunburned children circulating online. The Honest Company is popular for a lotion which is natural mineral-based, and is believe to …show more content…

Considerably, parents resort to natural products because based on the information disseminated through media, these products are healthier compared to products which contain chemicals that can be considered harmful in certain instances. They also buy products which are environmentally friendly. Priya (2013) calls them green consumers because they are mindful of the many environmental issues and obligations. Also, this type of consumers is supportive to environmental causes to the extent that they are willing to switch allegiance from one product to another even if it means that they have to spend more money (Priya, 2013). This is what happens in the case of green consumers and The Honest Company. As discussed above, the lotions launched by the company are criticized because of its thick and greasy characters and unpleasant smell. As a result, many children suffered from sunburn. Further, the detergents launched by Honest contain SLS. Many consumers became angry because the company promised not to use such chemical. Instead of trying to be green consumers, as presented in the two scenarios, green consumerism resulted to a health

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