According to dosomething.org, “every 51 minutes, someone is killed in a drunk driving related accident. Thousands of people have lost mothers, fathers, children, close family friends, etc. to the act of drinking and driving. Drinking and driving in the U.S has been an ongoing issue because adults and teenagers believe that even after consuming alcohol, they still have the ability to safely operate a car and in most situations, this results in gruesome accidents and in some cases, death. Although there are laws with legal limitations on the age you are allowed to drink and blood alcohol levels in which you are allowed to drive under, the issue still remains. The drinking and driving ad (Ernst, n.d) analyzed in this essay has the goal of showing viewers the brutal effects of drinking and driving. This goal is achieved through the use of the communication process and both visual and verbal elements. To …show more content…
It focuses upon the product, the total rhetorical act, and reports just the facts: it does not interpret them or make judgements about them” (p.3). In other terms, in order to report an artifact or in this case the ad, we must look at the who, what, when, where, and why. In the photograph used for the ad, a fisted hand and arm, a man’s upper body (shoulders up) is pictured. The man is wearing a grey shirt. The background of the photo is also grey. On the fist, there is a green truck that has appeared to have been drawn on. On the face, there is a red car drawn on the cheek. The picture shows the action of the fist punching the man’s face and has spit flying out of his mouth. In between the fist and the throat of the man, there is white text that says “Stop the Violence”. Below the white writing is red text that states “Don’t Drink and Drive”. This in depth description of what is happening in the photo helps us to better understand what is going on in the