Getting behind the wheel of any motor vehicle after drinking is a serious crime and is also very dangerous. Drinking and driving can be referred to as a (DUI) or (DWI), which involves being behind the wheel of a motor vehicle with a blood alcohol content of at least 0.08. Once alcohol gets into your system it can affect how quickly you are able to respond to different situations. Drivers between 16 and 20 years old are 10 times more likely to be involved in a fatal crash, than drivers at 21. Drinking affects reaction time, lack of coordination, reduce concentration, decrease vision, and inhibit judgement. Hundreds of thousands of people lose their life from drinking and driving related accidents every year, and its important to take drinking and driving serious, or even being in the car with someone who is under the influence. The content of the ad addresses the possibility of injury that could happen from drinking and driving. This ad was created by BMW. The background is white, which makes the picture being shown stand out to be clearly understood to the audience on the message the ad should be showing the viewers. …show more content…
Don’t drink and drive”. The purpose of these written words is to inform people on how the parts of humans and cars are much different. It is easy to replace a broken part of a car and make it look the same, but for a human being. Our lives our fragile, and irreplaceable when it comes to injury, or fatalities,therefore it’s best to take caution, be responsible, and be careful when driving. Especially with prosthetics those parts that replace limbs are probably the same element that a car could be made out of. BMW is trying to tell people not to text and drive because it could possibly result in the loss of a limb. The persuasion technique used is cause and effect. BMW proposed a cause drinking while driving and advertised the effect, a prosthetic