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Persuasive Essay On Drinking And Driving

831 Words4 Pages

1: This particular advertisement is promoting the possible effects of drink driving and why it is dangerous to do so. The advertisement contains a confronting image, of a pair of legs which is made up of one normal leg and an artificial one. This image is big and takes up the whole left side of the advertisement, this helps bring the attention to the viewers of the artificial leg and helps enforce the fact of this could be them in the future if they were to take the risk of drink driving. 2: The central persuasive technique used in this advertisement, is the appeal of emotion towards the viewers. This is done by the colours, picture and writing that is seen on the advertisement. This has an overall huge effect on the viewer’s emotions and makes them take the ad and campaign that tad more serious. Seeing that the picture of the human foot seems to be representing someone of a younger age, they want people and …show more content…

The producers have made the advertisement look dull and sad in colour to try and appeal on the viewer’s emotions. They have made the prosthetic leg the centre of attention of the advertisement, by providing it with the bulk of the colour (mainly dark colours). And have coloured the background an off-white, which for me instantly makes me think of a hospital or sickness. Overall, the dull and sad colours of the advertisement draw the readers in on the seriousness of drink driving. 8: In this advertisement there is a slogan of ‘Don’t Drink and Drive’ used, this is a widely known/used slogan that is a part of campaign that is trying to lower the number of people who drive while under the influence of alcohol. Worldwide there are too many incidents where human beings have killed or endangered the lives of many people, including themselves and this campaign is trying to make people more aware of the effect and repercussions it could have on their future or

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