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Self Reflection Paper

170 Words1 Pages
I do highly care about the quality of the products; and quality is the base on which I build my brand loyalty.
For example, Cartier products such as, Cartier perfume , and Cartier watches. I have been a customer of Cartier products for about 19 years yet.
A product category where I switch brands frequently is cigarettes.
My loyalty for Cartier is derived by many reasons such as, the high quality of the products of Cartier, Cartier products really reflect luxury and the value proposition. My personal experience with Cartier products built the brand relation between me and the brand " This translates into personal offers and personal experiences that increasingly define the consumer-to-brand relationship. " (Conlon, G, (2016, January
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