ipl-logo

Suntrust Customer Relations: A Case Study

2358 Words10 Pages

SunTrust Customer Service Relations

Guitteau Pandol

Palm Beach State College

2014-10-10

In a hyper competitive marketplace such as the banking industry, customer service can be the ultimate way of winning a greater share in the market in order to get more revenue and profitability. Most of the time, a large percentage of consumer remain loyal to an organization because of its customer service orientation. No businesses would be able to survive without the impact of customers, therefore customer relations should be the main focus of all organizations (Forde, 2002). Hence, in order to stay competitive in the market, SunTrust Bank, Inc has built a better brand through customer service by putting it customer at the forefront of its …show more content…

This production line has three stages. First, they associate their brand with causes that their customers care about and on the same token engaging them. SunTrust participates in many community events. For the next four months for instance, SunTrust Bank is sponsoring SunTrust Sunday Jazz Bunch which is an ideal way to relax and enjoy Fort Lauderdale Scenic River walk. It is a free and live outdoor concert which brings the best local jazz artist to the area (Stutz, 2014). Another central element in SunTrust mission is to promote local volunteering opportunities. One way SunTrust does that is through a community service program called “Solid Give Back”. For instance, SunTrust employees have lent their hands to Habitat for Humanity in the construction of numerous homes in order to offer low cost housing for the middle class. Since the day the program was introduced in 2010, …show more content…

The vision statement symbolizes the final goal of an organization. The reason for this confusion can sometimes become the mission statement once it is being attained. According to (Lucas, 2013), it represents the values and the purpose by explaining what the organization intend to become in the future. A poor distinction between the two can substantially hurt an organization by not being able to leverage their resources in an effective and efficient

Show More
Related

Mission And Vision Statement For Stevens District Hospital

720 Words | 3 Pages

Mission and Vision Statement The mission statement defines an action-based statement that declares the purpose of an organization and how they serve their customers. In some cases, it includes the description of the company. A mission statement gives a short summary of the company’s purpose. The vision statement gives the direction in which the company desires to achieve in the long run.

Read More

Mission Statement For Lowe's

931 Words | 4 Pages

Mission Statement and Vision

Read More

Wells Fargo Research Paper

754 Words | 4 Pages

Their employees have volunteered over 2 million hours to help those in need. They have given out over 38 million in grants and loans which they distributed to 30 Community Development Financial Institutions, and these grants and loans help support diverse

Read More

Dupage Medical Group Mission Statement Analysis

562 Words | 3 Pages

These authors tell us that a mission statement should be a written account of the reason an organization exists, with its’ distinct purpose. While mission statements are broad statements that endure over time they are more concrete than a vision statement and “not an expression of hope” (p. 168). It shows how an organization fits into a specific environment and distinguishes it from other organizations of its type. It identifies the scope of operations based on who the primary stakeholders are, what business they are in and what service they will provide. “The mission provides direction” (Ginter et al., p. 173) and must be the basis for decision-making about the future of the organization.

Read More

PANPHA Mission Statement

479 Words | 2 Pages

According to Business Dictionary, a mission statement is “a written declaration of an organization’s core purpose and focus that normally remains unchanged overtime. Properly crafted mission statements serve as filters to separate what is important from what is not, clearly state which markets will be served and how, and communicate a sense of intended direction to the entire organization” (Business Dictionary.com, 2016). Before anything else it is important to state the main difference between a vision and a mission. " A mission is different from a vision in that the former is the cause and the latter is the effect; while a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment” (Business

Read More

What Are The Reasons Why Tee Talent Should Sponsor Community Events

941 Words | 4 Pages

With the help of volunteers, teachers and therapists, over 6,900 children were cared for in 2017. Throughout the year, Kids Ability has multiple events to have raise money for the organization. This is a great way for organizations to give back to the community by sponsoring a variety of events. Large firms such as Sun Life Financial, are a sponsor of Kids Ability. Not only is it good for Sun Life Financial to give back to the community but the firm uses it a selling point when talking to potential clients.

Read More

Mission Statement Analysis: The Lake County School System In Tennessee

1085 Words | 5 Pages

A mission statement can also provide a reason behind why an organization has the goals that it does. A vision statement is for an extension of time, and helps to determine and utilize tools that will help the organization succeed. Vision statements will come after an organization states their mission statement (Kinicki & Williams, 2016). A vision statement includes planning by management within an organization. There is strategic, tactical, and operational planning that are produced by an organization’s vision statement.

Read More

Strategic Plan Paper

780 Words | 4 Pages

8. A vision statement of what the organization is willing to strive for. This should actually very sensible, any ambiguous statement will hinder the organizations mission statement. 9. Strategic advancement assessments should happen frequently to

Read More

Ohio Health Care Mission Statement

1090 Words | 5 Pages

It is important for every company to have a mission statement, for the declaration is a guide which a company uses to push their company toward in the future. To determine what goals they want to achieve a company has to create both a mission and a vision goal and then set up policies and procedures to meet their goal (Huber,

Read More

Alzheimer's Association Mission Statement

713 Words | 3 Pages

A mission statement describes the purpose for the company and its target market. The mission statement is used to guide the company and motivate employees. It talks about how the company will get where it wants to be and it defines the goals relating to customers’ needs and team values.   The Alzheimer’s Association mission statement is, “To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.”.

Read More

Chase Safiony Essay

2238 Words | 9 Pages

For example, Chase has access to a large pool of consumer data analytics, which it could use to provide more personalized offers and benefits in order to specialize even further and generate more personalized brand loyalty. Even if the same offers were available to everyone, this could look like a marketing and communication initiative to help affluent consumers select a custom benefits plan within the broader umbrella of Chase Sapphire. Secondly, providing unparalleled customer service is another way to win over consumers, especially affluent consumers who may be looking for more than simple monetary value. Research suggests that “customer experience has a positive effect on the four dimensions of brand equity,” namely “brand awareness, brand associations, perceived quality and brand loyalty” (Biedenback & Marell, 2010). Chase should re-evaluate customer service workflows and maximize the personalization of the consumer experience.

Read More

1.2 Explain Critical Elements Of Customer Service

548 Words | 3 Pages

A customer service focus is one of the first, and one of the more important, critical elements of customer service. It means meeting the customer’s expectations, beating them isn’t mandatory but is a bonus. For example, greeting customers on entry or answering a phone call or email with haste is a good way of making a customer feel wanted or important, which can play a big part in their expectations. The customer service

Read More

Dr. Toner's Six Tests, Expert Power, And Trust In A Person

944 Words | 4 Pages

A vision statement is a road map with a defined direction towards improvement in both professional and personal aspects, while developing the traits that you want to foster. Another wordy definition, but what do you expect from me. Essentially, a vision statement is a plan to achieve your short, mid and long term goals. The five concepts I identified from the modules are: Intellectual Stimulation, Emotional Flexibility, Dr. Toner’s Six Tests, Expert Power, and Trust in a Person.

Read More

Customer Service Representative Position Paper

694 Words | 3 Pages

This paper will address the aspects of Human Resources in determining the best recommendations for approaches towards customer service representative positions available in the organization. Providing the pros and cons of each recommendation in order to justify. This paper will also discuss two out of four approaches to job design that are of most importance. Some challenges in regards to job design will be discussed within the paper, along with supporting examples that will provide advantages and disadvantages. Within the paper four approaches to job design, injunction with two strategies that the organization can implement in order to attract and select qualified applicants for the customer service representative position.

Read More

Tesla Social Responsibility Analysis

715 Words | 3 Pages

It relates to the purpose of the company and what they want to achieve in the future. The mission goes beyond the vision as it explains the company’s goals and objectives more clearly. It also mentions how this will be accomplished. The last step is to create a strategy based on the defined vision and mission. (Miller, 2014) Tesla’s mission is ‘to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible’.

Read More

More about Suntrust Customer Relations: A Case Study

Related Topics

Open Document