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Suntrust Customer Relations: A Case Study

2358 Words10 Pages

SunTrust Customer Service Relations

Guitteau Pandol

Palm Beach State College

2014-10-10

In a hyper competitive marketplace such as the banking industry, customer service can be the ultimate way of winning a greater share in the market in order to get more revenue and profitability. Most of the time, a large percentage of consumer remain loyal to an organization because of its customer service orientation. No businesses would be able to survive without the impact of customers, therefore customer relations should be the main focus of all organizations (Forde, 2002). Hence, in order to stay competitive in the market, SunTrust Bank, Inc has built a better brand through customer service by putting it customer at the forefront of its …show more content…

This production line has three stages. First, they associate their brand with causes that their customers care about and on the same token engaging them. SunTrust participates in many community events. For the next four months for instance, SunTrust Bank is sponsoring SunTrust Sunday Jazz Bunch which is an ideal way to relax and enjoy Fort Lauderdale Scenic River walk. It is a free and live outdoor concert which brings the best local jazz artist to the area (Stutz, 2014). Another central element in SunTrust mission is to promote local volunteering opportunities. One way SunTrust does that is through a community service program called “Solid Give Back”. For instance, SunTrust employees have lent their hands to Habitat for Humanity in the construction of numerous homes in order to offer low cost housing for the middle class. Since the day the program was introduced in 2010, …show more content…

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