Swot Analysis Paper

Strength and weaknesses of brand and parent company

sband and girls.

Evaluating Strengths: What is good about your brand? This could include your resources, your knowledge about your brand and industry, your ability to advertise and gain visibility, your inventory, your credibility, any unique products and services that you offer, and many more factors. When you know the strengths of your brand, you can more quickly identify the direction in which you need to go next.

Evaluating Weaknesses: Can you put your finger on specific things that need to be improved about your brand development? Much like evaluating strengths, you need to objectively assess your knowledge and experience, your available resources, limited services that are provided

Prior to Fitbit, she held brand marketing positions at Clorox in their Home Care and Brita businesses, where she launched the Brita Bottle—one of the most successful new products in the company’s history. Lindsay started her career at Microsoft, leading marketing campaigns and product management for the Windows Embedded family of products. She holds a BAA from University of Michigan and an MBA from Harvard Business School. She currently lives in San Francisco, where she spends her free time traveling and hiking with her

The company has seven products that are aimed at the health and fitness tracking segment of the wearables market. Fitbit's devices allow consumers to track their steps, the distance they run, the calories they burn, the number of stair steps they climb, their sleep, their active minutes, and even their heart rate and exact location (in the more advanced models). Fitbit's products range from $59.95, for the entry-level Fitbit Zip, to $249.95, for Surge, a high-end performance device.In the pre-smartwatch era, Fitbit had a very impressive growth in the number of units sold, which increased by 270% each year. The rising sales volume drove an incredible top-line growth at a quarterly rate of 32% and an annual rate of 247%, as shown in chart 1 below. Fitbit's performance device, Fitbit Surge, has many advanced features for a fitness tracker, such as wireless syncing, wrist-based heart-rate monitoring, and smartphone pairing capability to control calls, messages, and music from the device. Fitbit Surge is obviously not a smartwatch but can compete fiercely with the health capabilities of every smartwatch. Fitbit is well aware that fitness trackers will lose market share to smartwatches in the future, and it is probably just a matter of time until Fitbit launches a fully functional smartwatch based on the Surge