Topic: Is targeting ads a threat to privacy?
Thesis Statements: There is concern within the internet users that the targeted adverting, which resulted by companies gathers information about users’ browsing habit using cookies and provide the users personalized advertising, is a kind of invasion to privacy. However, targeted adverting has less threat than people thought to their privacy because of following reasons. First, the companies are wary of involving in a situation that bond with privacy invasion. Second, tracking information and storing information is unavoidable when using the internet, if personal identifying information is not associated with the browsing habit, targeting ads should not be consider a threat to privacy. Lastly,
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• Therefore, although the advertisements are personalized, no one will know who is browsing this information.
Supporting Claim 2: Tracing information and storing information is unavoidable when using the internet. If the personal identifying information is not associated with the browsing habit, targeting ads should not be considered a threat to privacy.
• The mechanism of the internet makes it impossible to not tracing or storing information. o When people browsing the internet, the history is being tracked, when users open an account in a certain website, their information is stored and how they use their account will also be tracked and stored, this is unavoidable. If tracking and storing is consider invasion of privacy and being prevented, then the internet will not be functioning. o As said in the last claim, companies are very unlikely to make a profit through combining users’ browsing data with their identifying information. o As long as the identifying information is not being associated with, then targeted advertising can be seen as a feedback of tracking or storing the information.
Supporting Claim 3: Users have the choice to disable cookies on the internet