STRATEGIC ANALYSIS OF BUFFALO WILD WINGS THIEN-AN K. DOAN MGT6203.E1 STRATEGIC MANAGEMENT DR. STEVEN TIDWELL Abstract Introduction In 1981, two friends from New York, Jim Disbrow and Scott Lowery, founded Buffalo Wild Wings by re-creating their favorite New York style chicken wings. They opened up the first restaurant near The Ohio State University campus in Columbus, Ohio.
In 1962, Tim won his first Stanley Cup with the Toronto Maple Leafs. For the next 2 consecutive years, he also won Stanley Cups with the Leafs. In 1964, 2 major events happened, one of them was winning the Stanley Cup, and the other was establishing the first “Tim Horton” coffee and donut shop. The location of this shop is on Ottawa Street in Hamilton, Ontario. After a while, he chose Ron Joyce as the store’s first franchise, when he decided that he was going to expand “Tim Horton”.
Target A New Yorker in 1881, George D. Dayton decides to test out the market, and after multiple years in banking and also in real estate, George D. Dayton comes to a conclusion that Minneapolis offers one of the greatest opportunities of growth at its time. He then purchased multiple lands such as Nicollet Avenue and forms the Dayton, and also Dry Goods Company which today is not called Dry Goods Company, it is now referred as Target Corporation. George D. Dayton had personal had special beliefs that separated him from others, his belief of “the higher ground of stewardship”, represented great personal beliefs. His store became really dependable merchandise that also provided fair business and a great sincere spirit of providing.
Marc Caira made dramatic changes in Tim Hortons’ business strategy after he joined Tim Hortons. “I don’t have to be strong operationally, I bring strengths in other areas,” Caira said, "My responsibility is to build on the solid foundation that this brand enjoys today and try to bring it to the next level — not alone, but with the help of my colleagues." He motivates employees and improve the productivity through the mommunication
Timmies Inc. will always be a company that will continue to thrive for success not only in the Canadian market place but accompanying an international expansion as well. The market for Coffee will constantly have dominant competition which assists the chain restaurant to be as successful as it is today in Canada. There are many factors that Timmies incorporates with in their restaurants that others may not, two being low prices and youth involvement. A franchise like Starbucks is an american coffee industry that does not include neither of the three factors that were listed.
I usually will drive to Tim Hortons on the way home following a workout at Fit4Less. Although the company is known as Canadian I was interested to find out that the franchise is much more globalized than most Canadians perceive it as. Tim Hortons is apart of Restaurants Brand International which is a fast food holding company that also owns American fast food branches. Also, the company shares its ownership with a lot of Brazilian investment companies. Moreover, the coffee products that I purchase from Tim Hortons comes from the different south and central American countries rather than a Canadian coffee it is marketed
Tim’s has found a way to unite Canadians, and is a symbol of our culture. Tim Hortons
In Canada, hundreds of thousands of people are perceived carrying Tim Horton’s coffee cups. From a simple doughnut and coffee shop, to a whole franchise of Tim Horton’s, Tim Horton’s has revolutionized the coffee and doughnuts industry. The purpose of this report is to discuss Tim Horton’s history, founding, and franchise, food, competitors, and its progression in the future. Tim Horton was a man who played hockey in the NHL (National Hockey League) as his career. Later on in his life, he noticed that he could not live on his hockey career forever, and would have to find another alternative.
Hi, my name is Noorullah. Today, I will be talking about Tim Horton. Raise your hand if you’ve been to Tim Hortons… Now put your hands down. Have you ever wondered why it’s there? Well 59 years ago, Miles Gilbert “Tim” Horton decided to change Canada, making it the country with the top 7 fastest-growing restaurant chains!
Similarly, Tim Horton was the fourth largest public limited company in the North America and its main focus was on market capitalization. The stores were located almost all around the world including 3588 restaurants in Canada, 859 in the United States and 38 in the GCC countries, which sums at approximately 4546 restaurants across the globe which is a major strength. In addition, Tim Horton is still on the verge of expanding its global footprint more. Legendary coffee is one of the major products of Tim Horton which competes in the market with several giants such as Starbucks and McDonalds.
The emphasis and is Since Tim’s early beginnings, the focus on top quality, “always fresh” product innovation, economic value, exceptional service and community leadership has contributed to its significant growth in Canada and its substantial continued presence not only in the United States of America but across the world. They have a critical specialization in a range of products, but not limited to coffee products, baked stuffs among other home-style diners. During its initial stages of take-off, Tim Horton’s could only provide only offered binary types of assortments being coffee and donuts. Having successfully undergone the growth stage and the precedential entry into business maturity, the restaurant now offers many varieties like muffins, cakes, pies, croissants, cookies, and soups but also offer sandwiches, chicken salad among others as breakfast. Having closely researched on the market needs which continuously dynamic, they have also introduced new yogurt berries and Cirebon rolls hence known for its bagels.
The message that Tim Hortons sends is that their food is something both trusting and tastes better than places that have food sitting out for days, then given to you is more improved than traditional “ cafe and bake
The challenge that I chose to accomplish for my fourth Day of Different, was to work at Tim Hortons fast food restaurant. I noticed this challenge was very unique and something different. Working at Tim Hortons can be very challenging because it is a public restaurant and you need to do jobs told correctly. However, this challenge was an opportunity for me to acknowledge how fast food restaurants work. I could also experience the everyday life of how my mother works at Tim Hortons.
For instance, the Tim Hortons Children’s Foundation clearly communicates the brand’s dedication to supporting local communities by offering free camping opportunities for children whose parents could not afford the costs of such programs (Kovács, 2015), and as a result, creates a positive association between the brand and social responsibility – which is a strategic asset in marketing planning (Stan, 2023). On the other hand, the product offering itself is another key element of Tim Hortons’ brand strategy (Tanner & Raymond, 2015), as their menu features a wide range of dining and beverage options, while the main focus remains on coffee and donuts (“Tim Hortons SWOT Analysis,” 2023). This strategic approach has not only allowed the brand to create a niche opportunity in the market but, through emphasizing quality and consistency (Tim Hortons’ freshly brewed coffee and freshly baked pastry items are what sets the company apart from its competitors), the company has also managed to achieve a very high degree of customer loyalty and satisfaction (Hunter, 2017; The Canadian Press, 2012). Moreover, Tim Hortons has been exemplary in creating a consistent and recognizable brand image, and even the current and modernized logo still greatly resembles the founder hockey player’s (whose name the chain holds up to
Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.
