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Timmies Marketing Strategy

316 Words2 Pages
Timmies Inc. will always be a company that will continue to thrive for success not only in the Canadian market place but accompanying an international expansion as well. The market for Coffee will constantly have dominant competition which assists the chain restaurant to be as successful as it is today in Canada. There are many factors that Timmies incorporates with in their restaurants that others may not, two being low prices and youth involvement. A franchise like Starbucks is an american coffee industry that does not include neither of the three factors that were listed. Both companies essentially sell the same products, yet are very different in many components. Timmies sticks to ground coffee with a reasonable price which will intrigue
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As Pierre Burton once said, “In so many ways the story of Tim Hortons is the essential Canadian story. It is the story of success and tragedy, of big dreams in small towns, of old fashioned values and tough-fisted business, of hard work and of hockey” (Gillies). Tim Hortons, owned by Ron Joyce, has taken it upon itself to become one of the most significant businesses to emerge in the 20th century; but why is it so integral to Canada? Timmy’s popularity throughout the nation has impacted the Canadian economy greatly. The coffee corporation’s community sponsorship programs have a positive influence on both emerging and developed communities throughout Canada.

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Tim Hortons Background : Tim Hortons is a North American restaurant chain operating in quick and convenient service. Founded in 1964 in Hamilton, Ontario, Canada by Tim Horton, a National Hockey League Legend and Ron Joyce, a businessman. More than 4,700 system-wide restaurants located in Canada, the United States and all over the world. Canada's largest restaurant chain. Unique Selling Point Iconic Products: Tim Hortons iconic Original Blend coffee, Double-Double coffees, Donuts and Timbits since 1964.

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The emphasis and is Since Tim’s early beginnings, the focus on top quality, “always fresh” product innovation, economic value, exceptional service and community leadership has contributed to its significant growth in Canada and its substantial continued presence not only in the United States of America but across the world. They have a critical specialization in a range of products, but not limited to coffee products, baked stuffs among other home-style diners. During its initial stages of take-off, Tim Horton’s could only provide only offered binary types of assortments being coffee and donuts. Having successfully undergone the growth stage and the precedential entry into business maturity, the restaurant now offers many varieties like muffins, cakes, pies, croissants, cookies, and soups but also offer sandwiches, chicken salad among others as breakfast. Having closely researched on the market needs which continuously dynamic, they have also introduced new yogurt berries and Cirebon rolls hence known for its bagels.

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The message that Tim Hortons sends is that their food is something both trusting and tastes better than places that have food sitting out for days, then given to you is more improved than traditional “ cafe and bake

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Introduction The Chinese market has demonstrated substantial steady growth, doubling their real GDP in less than a decade. Canada, being a fully developed market, grows steadily but slowly, at 4.4%. This suggests that the market for Tim Hortons Inc. has reached its saturation point in Canada and seeks growing economies in order to compete effectively with competitors.

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Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.

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The business is operating in a saturated market for local and international competitors. The largest and most obvious competitor is Starbucks. According to their website, Starbucks operates retail stores in more than 75 markets globally and has suppliers from Africa to South America (2018). Because its reach

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