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Wells Fargo: One Of The Social Entertainment Zones

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Social Entertainment has become one of the larger zones a company may focus on throughout their social media plan. “Social entertainment encompasses the digital and social forms of media that are otherwise addresses by the entertainment industry” (Tuten & Solomon, The Social Entertainment Zone, 2015). With Wells Fargo being a financial institution, the social entertainment zone is not needed as much as the other zones of social media may be. Wells Fargo Bank may not have a mobile game, music channel on Pandora, or a social television show but the company plays a huge part in the advertising segment in all of these forms on entertainment. “In-game advertising is promotion within a game that another company develops and sells” (Tuten & Solomon,
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