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What Is Blizzard Entertainment Worth It?

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With last year’s release of Overwatch, a team-based multiplayer first-person shooter game, there is no doubt that Blizzard Entertainment has outdone itself again. The company that once started as Silicon & Synapse in 1991, and primarily specialized in making game ports has now become one of the leading game developing companies in the world. The story of the transition from Silicon & Synapse to Blizzard Entertainment is a long and interesting one; however, it is one worth knowing. One of the very first games that the company produced was RPM Racing in 1991 , published by Interplay Entertainment, and is said to be the first American developed game for the Super Nintendo Entertainment System. Soon after, in 1993 followed the release of ‘The Lost Vikings’ and ‘Rock N’ Roll Racing’, and by the end of the year, the company not only changed its name to Chaos Studios, but also saw an expansion in projects, staff and office space. Consequently, …show more content…

Most of Blizzard’s games are widely available in digital form. As a result, Blizzard has been witnessing a decline in revenue from Product Sales for the past 4 years, and an increase in revenue from Subscriptions and Licensing (SEC 10-K, 2016). Digitizing not only helped cut costs, but it also allowed access to a wider array of users. This is partly the reason why today, Blizzard Entertainment is one of the few companies that has been successful in entering, gaining, and maintaining popularity in the Asian market (China, Japan, and Korea). Moreover, the company has been outstanding in catering to the needs of its consumers, by using their constructive feedback. Hence, new patches and upgrades are rolled out frequently, keeping the current users engaged, as well as attracting new users. This is the primary reason that their games are a success to this day - user importance &

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Included in the article are bits of information found by research conducted by The International Game Developers Association, such as the fact that “only 3 percent of game developers are African-American” (Ong). Although not explicitly written in the article, Ong notes that the video game industry’s diversity levels are paralleled in the games that are created. In the article The Video Game Industry Has a Diversity Problem – But It Can Be Fixed includes that “industry representation [of Black, Asian and other minority ethnicities] stood at 4% in 2015” (Ramanan). In addition, Ong also included in the article data about racial diversity statistics of gamers organized by the Pew Research Center, which show the uneven balance of perspectives for game designers to people who play the games created. Likewise, in another academic journal, namely Gender and Racial Stereotypes in Popular Video Games, found that there were less than a quarter of each Black, Asian, and Hispanic minority groups of characters within the games that were in the study (Mou and Peng 925).

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Within this essay I will be discussing the current state of the advertising and the digital media world, specifically revolving around in-game adverting. The in-game advertising of the Disney movie Pete’s Dragon, which was ran by RapidFire (an in-game advertising company), will be analysed to make a point that this should be the standard brands should follow when advertising within games. In-game advertising (IGA) is when brands advertise within video games (Five by Five Global. 2019). In-game advertising can be viewed as a form of product placement (Ghirvu. 2012). In-game advertising has many benefits to brands, such as being viewed multiple times by consumers because the average game is played for about 30 hours (Nelson. 2002), “Over 70%

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The way that the website and the gaming console app as well as the mobile device app look and work are extremely important to GameGo’s success. However, virtual content also includes the video games themselves. GameGo has to be able to develop the platforms in a way that offers the highest quality and functionality when it comes to the video games as well. This leads into another key resource, which is the employees who are developing the platforms. GameGo must find knowledgeable and creative minds that have a passion for video games to develop platforms that will be exactly what our customers are looking for.

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32Red Casino is one of the few powerhouses of the iGaming industry that continues to dominate. Its longevity in the scene is more than enough to prove the quality of its gaming and gaming-related services. Since its emergence in 2002, the British company has continues to maintain goals that always put players above all else. This ethic reflects the characteristics of 32Red’s services, which are clearly outstanding on all corners including the catalog of casino games, bonuses and promotions section, customer support, and banking methods.

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It is preferred by 62.4% of video game players between the age of 16 to 24 years and 58.6% of video game players aged 25 to 34 years.” FPS games taking up about 60% of all gamers attention is definitive proof that FPS gaming is the most superior subculture within gaming. The amount of time spent gaming is also shown when Rogers stated, “In 2021, video game players worldwide spend 8.45 hours every week playing video games on average.” With all this time and attention to the FPS gaming subculture, do not think that there is nothing gained. With so many gamers focusing on FPS games, it is also important to recognize their reward for doing

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The online game “Destiny” has over thirty million registered players, and they average a hundred hours per player. The game launched in the fall of 2014 under several classifications: first-person shooter, science-fiction fantasy, massive-multiplayer online, roleplaying game. Not all Destiny players continue to play, some have only played for under an hour and returned the game, meaning that for those users who kept playing the game they were playing enough time to make up for all the others. As with any game made to be played with content added later on in its life cycle, the game’s goal is to make a loyal fan base, i.e. have control over its users’ free time. Although “Destiny” consumes its users free time if they are active players and

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Introduction World of Warcraft is a popular MMO made by Blizzard and was released on November 23, 2004. During the course of sixteen and a half years since its initial release date, the game has seen six expansions, each adding new lore, areas, quests, races, classes, levels, and much more to the base game. World of Warcraft has had many subscribers with their highest number of paid subscribers reaching as high as twelve million. Even though there are negative connotations surrounding the game such as addiction and people committing suicide over the game, it is undeniable that most people know what World of Warcraft is, even if they have never played it. Today we are going to look in depth at what made World of Warcraft so popular and what keeps people playing and interested in the game.

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