Background
Starbucks is one of the market leaders for coffee retailers. The company’s headquarters is in the US and its branches are in china, U.K., Canada and Japan. The company started in 1971, in Seattle as a retailer company and developed in early 1980’s. Since then it has became a top specialty coffee brand. Starbucks attracts wide range of customers such as kids and teens, young mothers with children, young adults and adults. Starbucks has unique culture that lead to its success worldwide. Providing benefits and training to its employees. The customer is also part of its culture and Starbucks make sure that all their customers are satisfied and have the best experience in their store.
Although Starbucks is very popular, but in the past
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There are 16 states that do not have any legislation regarding breastfeeding, but in other states specially in New Jersey and Connecticut, you can be fined or imprison if resisting or limiting a mothers right to …show more content…
In McDonald's an employee told a mother to stop nursing her 9-month-old child, which led many women across the country to start protesting in their local fast-food restaurants. Since other places are having similar issues regarding breastfeeding, it is important to come up with a solution. This is an issue Starbucks was also facing, it was important for Starbucks to come up with a solution because it was necessary to keep Starbucks's culture and reputation. Lorig Charkoudian was a customer who was asked to cover up or relocate herself because she was breastfeeding inside of Starbucks. This had become a large issue because it was getting more and more attention by the media after the incidence had occurred. Lorig was not satisfied with only Maryland supporting her issue; she wanted all of the Starbucks located in the United States to allow breastfeeding in their restaurants. Therefore, she had created the website which helped her gain support from other people. People on the website wrote letters about why breastfeeding in public should be accepted and these letters were sent to the CEO of Starbucks, so they become more aware of the