Vera Wang, a bridal wear designer commonly puts out a clothing line that has a more modern design compared to the traditional wedding garments. She opened her first boutique at the Carlyle Hotel in New York in 1990 (www.verawang.com/company). An advertisement was released dedicated to the new perfume that appeals to a demographic of young women. The message that the ad conveys is that the application of the perfume will attract the attention of an attractive man. Furthermore, the advertiser communicates this message through the use of colour repetition, repetition of shapes and dual meanings of the product name. This message is conveyed in an ad for Lovestruck, which appeared in the October, 2014 issue of Cosmopolitan US edition (see Appendix). …show more content…
As a matter of fact, the colour appears on the product bottle’s cap that was shaped into a cluster of flowers as well as the ribbons surrounding it. The product’s name on the bottle, as well as the company’s name, is also in the same shade of pink. Not only is the product’s bottle some kind of pinkish shade, but the female model’s dress is notably entirely in pink. In addition, the colour of the text on the top right hand corner of the ad is also in pink. Moreover, the male model is holding a bouquet of pink flowers, albeit in a lighter shade. The colour pink is associated with feminine charm and love (www.bourncreative.com/meaning-of-the-color-pink), the colour is also a symbolism that identifies mostly with women and girls. In other words, this indicates that the male model is attracted to the female model’s charm. She has used the product, the scent of which has attracted the male, who is now offering her a symbol of his love in the pink-coloured flowers. Consequently, through the recurrence of the colour pink this forges a link in the consumer’s mind between her use of the product and attracting the romantic interests of