Recently, I have heard business owners asked: Is there any need to have a website, or has social media replace the need for one? So this article is to help you make an informed decision towards your online presence. I will explain the what, when, why, how; pros and cons of these two platforms, which comes first or is important.
Though there’s no one strict rule that fits all. It’s ideal for every business to have a website and in addition a social media presence. However, it’s a practice this day that some businesses choose to startup lean - as a run-of-the-mill enterprise to test the waters and be sure the business is sustainable. Accordingly, the priority to build a website is over looked until something goes wrong or a sign of success to
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This is true for social media, the service provider can decide to shut down your page or profile for a breach of terms and conditions. Remember that social media platforms are website services provided by third parties and these providers are the one who determines what happens next without your input. They can decide to shut down or no longer offer their services to you; if it’s the only online presence your business has, what will be the fate of that business? That will be a costly business downtime or Armageddon!
Remember Linda Ikeji’s blog in 2014, in a minute she was no longer in business without notice. This includes the risk of possible lawsuits with far-reaching financial implications from advertisers. The Linda Ikeji’s experience is a clear example why you shouldn’t run your business solely dependent on a free platform service — such as you do with your present social media presence without a website.
Website on the other hand help you strategically leverage the platform to control content, assets, contests, and mange relationships better to support business goals and KPI’s to realize return on
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Naturally, customers trust a business with website than a business without a website.
* A website gives you full access to customize and personalize customer experience and deliver unique brand engagement that will keep customers relishing to come back to you.
* Websites are better marketing platforms than social media because they keep your customer engaged without the corresponding noise and distractions you will get on social media. It provides tailored business information and marketing features like videos, portfolio, product gallery, testimonials, blogs and promotions and focuses your customers’ attention solely on your business/brand.
* Website may cost a fortune at startup but it makeup for the expenditure in the returns on investment and value addition. A well planned and functional website can provide self-service information and assistance to your customer saving you massive cost on your operating expenses.
* A website keeps your business open round the clock all through the year and accessible from any part of the world. You can keep taking orders, receive payment online and deliver value to your customers. This isn’t possible with social