Itl Health Care Strategic Plan

Strategic Plan: To improve on ITL Health Care communications with our customers.
• Key audiences – ITL Health Care has a diverse range of external customers, including—public, private hospitals including day surgeries with varying conflicting interests. Each customer has their own requirements and expectations of ITL Health Care. The restructure of the communications team, with the communication and engagement specialists based in Melbourne. This will deliver a targeted effective way of communicating with customers and communities to provide information about ITL Health Care, that includes service, decisions, and greater customer engagement.
• Communications channels - we currently use a mix of communication channels to communicate and engage

Our review of other medical device companies showed that those reporting much higher levels of public awareness have adopted a more direct approach - information about services, decisions and activities being sent to customers through a newsletter. As part of the implication of this strategy and support for the notion of direct communications to customers, options will be developed and considered by ITL Health Care.
• Local media - positive, honest relationships between ITL Health Care and journalists are paramount and can often help avert misinformed and or negative press coverage. The communications team currently provide a proactive and reactive media relations service, responding to around 3,000 incoming press inquiries a year, issuing proactive press releases and features and arranging interviews, press conferences and photo calls.
We will achieve our aim

They deliver a wide range of designs both for ITL Health Care and for our partners, and have the ability to convey the most complex of initiatives and messages through easy to understand infographics.
Branding – ITL Health Care brand is distinctive and is easily recognised by our customers. Our corporate identity brand is synonymous with the services we deliver and customers experiences. To this end we must not lose sight of the important part it has to play in providing information and satisfaction levels with ITL Health Care.
We will achieve this aim by:
• Reviewing existing guidelines on the use of the corporate brand and logo and assess the quality of communications materials and service material provided to our external audiences.
• Seeking to identify opportunities for further brand penetration.
Result: How will we know that we have been successful:
• Successful delivery of a rolling 12 month corporate marketing action