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Personal Statement

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What comes to mind when I think of emerging markets is the excitement that drives business and encourages growth. To me, a career that involves emerging markets will expose me to how the economy can and will adapt to changes in consumer behavior, transformations in technology and how it will have an impact in the future. A career in emerging markets means that I can observe new trends and how they occur, and change with it. It is an ever revolving door that will allow for continuous growth. I recently completed a B.S. in Marketing and Account Management, which saw that I was able to be enriched with the knowledge to create new and innovative ways to conduct business and reach the consumer. Essentially, analyzing markets and behavior are second nature to a Marketing student. Also in the course of my studies and work experience, I have kept a close eye on market trends and identified niches that present new business opportunities that involve continuous prospecting. During my internship at Young & Rubicam, I was able to research and collect data on a global scale, and how behavior and market trends could potentially affect the …show more content…

My abilities to conduct primary and secondary research based on strategic analysis of competition, and local trends is honed effectively so that I am able to execute all research projects and activities successfully. I also possess the aptitude to develop analytic tools that can assist the research department in conveying market knowledge throughout various processes. Through my education and hands-on marketing projects, I learnt extensively about today’s marketing dynamics in relation with global competition. Particularly, I am well-versed in analyzing customer data to identify key market opportunities and creating reports for various marketing activities, which I feel will be beneficial to me in this

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