If you are looking to increase enrollment at your private Christian school, you need to engage in a marketing campaign. Here are a few things you should focus on highlighting when marketing your Christian school.
Share Your Mission & Value Statement
To start with, you need to make sure that you have a solid mission statement that reflects both the religious and educational beliefs of your school. Your statement should make it clear what religion will be taught at your school and how religion will be woven into the school community.
Your mission and value statement should also clearly reflect the type of learning environment that your school can provide students. Not all schools have the same learning philosophy, so if your school focuses
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When you are engaging in marketing for your school, you need to highlight and brag about your achievements a little bit. Your achievements one of the things that are going to attract new families to your school.
Sit down with your facility and come up with a list of achievements and things that set your school apart. For example, you could focus on the unique educational opportunities that you provide students with, clubs or teams that have won specific awards, or things that your school has contributed to the local community.
Address Concerns
You also need to know your audience. Find out what concerns parents in your community have about sending their children to your school and then work on specifically addressing those concerns through your marketing.
For example, if parents are worried about their high school students being properly prepared for college, you should make sure that you highlight the advanced placement classes and small classroom environments that you school provides.
If parents are worried about bullying and violence at school, highlight the ways in which your schools strives to create a sense of safety and