Profit Is Not Always The Point

From making bread deliveries at the age of 13, to finishing a baking apprenticeship under the president of the Swiss Bakers’ Association, to owning his first bakery at just 24 years old; Aime Pouly has dedicated nearly his entire life to the artwork and development of the finest quality of bread. Pouly was not only opening new bakeries across, but developing new breads in the process. “Pain Paillasse” became Pouly’s own patent recipe for his unique bread making method. This method was a traditional bread with a confidential premix that took years of research and development to perfect. After securing this patent, Pouly (acquired) Novafood bakehouse which expanded his business to 450 employees. With a growing business and being awarded the

Paillasse had to be aware of price sensitivity in different locations, although they had costumer loyalty, people are heavily influenced by affordability. When trying to maintain price and quality in a competitive markets, craft and artisanal bakeries were known for their better quality, as well as higher prices. The price increase is what can be used to explain the decrease in the artisan bakeries in Switzerland and the reason for hiring Faustine Keibler to help with international expansion and business

Harish Manwani starts off his TedTalk in “Profits Not Always the Point” by explaining how even the smallest company can make a change in the world, and that it is each and every comapnies duty to contribute and give back to the community which sustained them and help them prosper. Manwani talks on behalf of Unilever, his soap company, and how even a soap company has the responsibility to safe lives; that their is more to do than just “sell the product.” This related to Pouly becasue he stated a small bakery from his passion alone. He made it much easier for domestic markets to sell his product which gave back to his community, just as Manwani suggested. The difference is, how is Paillasses international expansion promoting change to create a better tomorrow? It Paillasse continue forth with their international expansion, giving back and donations to undeveloped countries or people who cant afford their food is something they can implement to help change the world from their company. This case related to Chapter 11 in Corporate Social Responsibilities (CSR) - the same way it relates to “Profit is not Alway the Point.” CSR “rests on the role of the firm in society, involving obligations to all