Before, changes are made I would utilize the strategy management process and apply a SWOT at the small regional electronic store to determine what strategic decisions I need to make to obtain a favorable outcome. And, then I would apply the changes needed to continue to be a profitable, and sustainable electronic store even after Walmart opens in the area.
According to Zafar, Barbas, and Abbas (2013), The strategic management process does not get involved in the day to day running of the organization’s operations, but instead creates the strategies for the accomplishment of Long term objectives. Therefore, the strategic management process involves four key elements Environmental scanning, strategy formulation, strategy implementation, and
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According to Wendel Clark (2017), Making Changes - if there are gaps between your intended strategy and the strategy that is being realized in practice, it is necessary to eliminate the gaps. In order to do this, you must make changes to bring your actual strategy in line with your intended strategy.
And, Additionally, I would run a promotional mix campaign offering the new services to keep the loyal customers, and to obtain more customers. Strategic planning, decision making, and implementing changings are necessary during uncertainties, challenges, and for the wellness of a small electronic business to be profitable, and sustainable throughout the