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The Success Of The Truth Campaign In Preventing Smoking Among Young Children

862 Words4 Pages

Children are the future of the world. They are our future doctors, engineers, and lawyers. The children of today need to be encouraged to succeed in life. Therefore organizations try to improve advertisements to have a positive and healthy influences on children and young adults. The outcome of this is that advertisements market healthy food, they promotes healthy behavior, and prevents risky behavior among adolescents. Children have become the main target for advertisements. Thanks to this children are influenced, and encouraged to be active and healthy everyday. David Benady claims that “they could give children the ammunition to encourage their parents to be more environmentally and socially aware and to change their lifestyle in positive …show more content…

Under age smoking and drinking has been a huge problem in the United States, but the huge percentage has come down. Brooks-Gunn and Donahue prove this by saying that “ according to research, the decline in youth smoking attributed to this campaign equates to some 300,000 fewer youth smokers.”(1) They also declare that “ the success of the truth campaign in preventing smoking among young people” this ad has been preventing underage smokers. Smoking is not the only problem, unprotected sex has been causing the spread of HIV and AIDS, but thanks to the advertisements young adults have been protecting themself from the desises. Brook and Donahue prove that by saying that the organization “Black Entertainment Television has also reported a successful results” it was so successful that “ African Americans reported, 82 percent of all respondents and 94 percent of young adults aged eighteen to twenty-four recalled at least one KNOWN HIV/AIDS,” and that “70 percent recalled seeing two specific advertisements.” This means that young adults will now have the caution to protect them self while having sextual intercorse. Seventy percent of those teens that remembered at least two specific commercials will be doing protective

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How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and

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How does advertisements relate to the underage consumption of alcohol? In “Effects of Alcohol Advertising Exposure on Drinking Among Youth”, Leslie Snyder writes about the danger of alcohol advertising and how it affects teens who are exposed to it. To get the claim across, Snyder uses ethics, emotion, and reason to argue against some alcohol advertisements’ methods. To prove the hypothesis that advertisements affects youth drinking, Snyder makes telephone surveys and incorporates the data into the article.

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Leslie Snyder's Argument Analysis

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Leslie Snyder builds an argument to persuade the audience that exposure to alcohol advertising increases alcohol consumption in youth by using evidence, such as facts or examples, to support her claims. Snyder proves that alcohol related advertising was due to the increase in drinking. Money spent on alcohol related advertising was also due to an increase in drinking. Snyder also explains when an under age drinker is exposed to high levels of alcohol advertisements the results are increased rather than decreased. Snyder uses these few examples to support her claim that the money spent on alcohol advertising and the exposure to alcohol advertising affects alcohol consumption by youth.

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Did you know that “advertising directed at children is estimated at over $15 billion annually-about 2.5 times more than what it was in 1992?”Advertisers market to youth using persuasive techniques because they know that kids are very gullible , and the effects of this advertising on youth can cause obesity and health problems and also change the way the youth think at a young age. Companies advertise to youth by using celebrities/cartoons on items to bring forth to the youth attention. Also, companies hire experts so, they know what the child best reacts to. To begin, “In Food Mythbusters“...to make these ads the food industry hires experts to exploit how kids think, even how they see, they figured out what color they responds to the best, and what kind of

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With that many children not smoking because of a commercial, it is clear that advertising and marketing towards children has a positive impact. By utilizing such marketing strategies, additional organizations can promote more healthy behavior in children, influencing a brighter future for subsequent generations. Not only does marketing to children influence their own behavior, but such advertisements can also impact the behavior of parents. When children are encouraged “to eat healthily,” they also influence the behavior of their parents (Source B). The desire children have for healthy food advertised to them also impacts the eating patterns of the parents buying the food.

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The second article is called “Advertising to Children and Teens: Current Practices” written by Victoria Rideout and published by Common Sense Media. This scholarly article talks about

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Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

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This would help the children become more active and live a healthier life resulting in higher self esteem. Studies have shown that what we see as humans and a society can alter they way we see ourselves and can cause very unhealthy behavior/lifestyles. This is a reaction that our brain sets off, and can directly affect what you see, feel , taste, and eat. So if the commercial industry shows more appealing products, the children are more likely to want the healthier

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This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.

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