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What Are Lewin And Kotter's Change Model?

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The change model by Lewin and Kotter involves organizational learning that retrains attitudes and behaviors (Kreitner & Kinicki, 2013). Vineet Nayar changed the culture, group processes, and structure of the company beginning with the employees. The mission statement was the initiation and unfreezing stage to the change model. Nayar strategically motivated his employees with the mission statement (EFCS), which means employees first, customers second (Kreitner & Kinicki, 2013).

Vineet carried out the model of change to transfer a traditional company, to a new enterprise (Kreitner & Kinicki, 2013). Change requires action, effective building and collaboration (Warrick, 2017). By using the three stages of the change model that Lewin and Kotter created the company would be transformed. The unfreezing stage of the change model is the motivational stage (Kreitner & Kinicki, 2013). Strategic planning by finding the company strength, which was its employees and customers, developed new ways to strengthen their weaknesses and offered opportunities to protect against threats (Kreitner & Kinicki, 2013). By gaining revenue and changing customer satisfaction by ranking the best employer in India, the change model began the second phase , which is the actual change stage (Kreitner & Kinicki, …show more content…

These actions of change included: changing the business model, tripling revenue, and creating a new online system called Directions that included discussion boards for front-line employees (Kreitner & Kinicki, 2013). Opportunities such as these opened opportunity for the

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