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Who Is Michael Porter's Typology?

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Michael Porter gained notoriety for his competitive strategy that is still widely known in the business world today. The Porter’s typology focuses on two basic business principles one of which can be identified as being used by Papa John’s and allows them to be one of the top leaders in pizza market. Porter believed that business owners should apply their efforts into a specialty products and secondly that they owners “should compete primarily by minimizing its costs relative to those of its competitors” (Parnell, 2008 p. 151). The utilization of one Porter’s strategies is most notable from the case study, as Papa John’s opts to minimize their product offering to mainly pizza as opposed to their competitors, who offer customers an array

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