Take a moment and think about your daily routine. You wash your hair with your Head & Shoulders shampoo, wash your body with your Dove soap, do your makeup with your favorite MAC or Maybelline products, and spray some Marc Jacob’s perfume and then you are ready to go, right? Well, did you ever consider how these products are tested before being sold? It is said that, “Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year” (11 Facts About Animal Testing). A number of companies around the United States use animal testing as a method to examine the safeness of a product. In order to fight against this, the Society for the Protection of Animals releases various advertisements to spread the word. The particular …show more content…
The puppy appears to be in pain as the woman presses down on its head and forces it to spit out the perfume (Society for the Protection of Animals). This illustrates how society is not aware of this issue and continues to support the companies taking part in this torture. A call to action is formed through this image causing the viewer to feel the need to make a difference by donating to the Society for the Protection of Animals’ campaign. Also, the dog appears to be held in the woman’s hand (Society for the Protection of Animals). This represents that it is in “society’s hands” to fight against animal testing and speak out for the animals who can not speak for …show more content…
In the corner of the advertisement, it reads, “Help us fight the effects of cosmetic testing” (Society for the Protection of Animals). Using the word “us” in this call to action brings society together as one. Instead of calling to each individual separately, the campaign brings forth everyone to fight together and make a change. This strengthens the cause and makes the campaign against animal testing stronger than ever. The animals need every person they could get to fight againsts cosmetics producers and stop their