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Brick And Mortar Stores Case Study

1724 Words7 Pages

Problems for brick and mortar stores: Brick-and-mortar stores face a number of challenges, the most obvious of which is the disruption created by the digital revolution. The retail industry has fallen on hard times especially in the oversaturated North American retail market. North America's oversaturated retail industry has caused doors to shut and rents to retreat. In recent years there has been a shift in channel demand. The digital channels continue to outperform stores, and wholesale continues to deliver a strong growth. Ways companies have tried to appeal to the millennial consumer: Is this the death of physical store locations? In store events, in store pickups, Markdowns on top of furthers, tried to create brand loyalty, customer …show more content…

Millennials: When marketers normally try to understand what a younger generation will become, they would look to the their older generation. However, with Generation Z, companies should be looking at this audience. One habit that marketers should be aware of is Generation Z's huge consumption of content via mobile phones is markedly different to that of millenials, says Adam Meshekow, executive vice-president of strategy and national sales at SITO mobile. The key factor that differentiated these two groups, other than their age, was an element of self-awareness versus self-centeredness, meaning the younger people placed a greater emphasis on their role in the world as part of a larger ecosystem and their responsibility to help improve it. The older ones were more focused on what was in it for …show more content…

This helps to create that small businesses connection that family owned businesses offer to their consumers. Smaller store sizes will help to create a customer connection by being able to use Retail stores should carry higher price point items like; bedding, furniture, and a healthy assortment of houseware in store to help create a lifestyle that connects with this consumer. Clothing for women should be limited in selection; more one of a kind vintage pieces, no more multiple size runs of products; this will create a unique buy now or miss out feeling. Clothing should be responsibly sourced and made, markups should be small and limited on a companies in house brands. Branded collections, or one of a kind textile clothing should be the items that receive any prestige pricing in women's apparel. Ways to appeal to Generation Z: "In-Store Exclusives"; customer

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