The Executive Summary In the following business plan we want to introduce you to the future beverage delivery service. Shopping for liquor, wine and beer is an event and process that takes place when celebrations, holidays and special occasions occur. Although this industry is not very pristine, it have been acknowledged to be a successful industry. Let us introduce you to Top Shots beverage delivery service. Top Shots provides a service that gives a personal shopper experience and allows individuals to eliminate the hassle of driving to liquor stores. We believe that there is a tremendous opportunity window here which would provide service to people who will utilize our service due to the lack of time or if liquor stops are very inconvenient to them. After our attentively research, Top SHOTS has established that …show more content…
Our market strategy is to focus on the service differentiation. To oppose of market, Top Shots will have a few creative ideas to give our name and brand a unique spin. We believe that we can attract a larger audience with not specifying on age, gender, and even location. Social Media will be one of our advertising and primary channel. We will also fall back on a traditional television and billboard advertisement. Top SHOTS chose a location that is based on the target areas that we are servicing. Because we are a delivering service, we will not need a huge amount of space but we will need enough area to store our product. We found a location in Houston, Texas and us feel that it is very suitable and a reasonable price. This pricing is laid out in the location segment of the plan In this industry there are many risks and hardships. We would like to discuss and share some of the possibilities of it happening to a worker or maybe even you. Having a shift in the market can be life changing and also lead into layoffs. In order to prevent this situation you will need to put forth all expectations and