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Est1 Task 5

545 Words3 Pages

Task 5

Customer satisfaction
Customer satisfaction is very important in any industry as serving the customers and making them satisfied is very important as it will show a difference in the sales as when more customers are happy with service , they will start coming just for the service offered thus the sales will increase.
For example, if both companies A & B offer the same product, which company will the customers go to? This is where the customer satisfaction plays a very important role in a company. The better customer experience the company offers to the customers, they will be satisfied and they will be loyal to the company by supporting them for years and even spreading news such as the products they offer, on friendly the staff are and so on …show more content…

So once the customer service is improved, automatically it increases the customer churn.
It’s a leading indicator of consumer repurchase intentions and loyalty
Customer satisfaction is the best indicator of how likely a customer will make a purchase in the future. Asking customers to rate their satisfaction on a scale of 1-10 is a good way to see if they will become repeat customers or even advocates.
Any customers that give you a rating of 7 and above, can be considered satisfied, and you can safely expect them to come back and make repeat purchases. Customers who give you a rating of 9 or 10 are your potential customer advocates who you can leverage to become evangelists for your company.
Scores of 6 and below are warning signs that a customer is unhappy and at risk of leaving. These customers need to be put on a customer watch list and followed up so you can determine why their satisfaction is low.
See how satisfaction provides so much insight into your

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