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Mom's Organic Market: Corporate Social Responsibility

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The impact of a company’s image can have positive or negative effects on the business when having to determine how to position branding as a corporate social responsibility (CSR). Additionally, the organization must eliminate confusion on corporate and business branding by promoting campaign strategies that are most beneficial to both consumers and uphold the fiduciary duty of the organization (Vallaster, Lindgreen, & Maon, 2012). Benefits “refer to the utility provided to the customer through the product or services of a company (UMUC, 2017).” In a research conducted by Weinzimmer, Eskenb (2016) reveals that by an overwhelming rate of 89% of consumers do not approve of employees involvement in CRS, especially when taking a position on a …show more content…

MOM has locations in New Jersey, Philadelphia, Virginia, Maryland, and in Washington, DC (MOM, 2017). MOM takes on initiatives that bolster ethical values rather than just reputation. The United States Environmental Protection Agency (EPA) ranked MOM at number 21 on list of top 30 US green power retailers (2016). According to the EPA, the combined partnerships greener powers sources resembling MOM and other retailers’ account for 4.6 billion kilowatts-hours of electricity that can power over 420,000 homes annually. Hence, MOM currently operates at close to 70% of greener and renewable energy through own solar purchase system located in Kingsville and Waldorf, Maryland. MOM encourages numerous local chains to speed up efforts on sustainable products including seafood (PR Newswire, 2010). Evidence of MOM efforts on corporate social responsibility resonates through mission statement to protect and restore commitment to the environment (Gleason, 2017). Gleason gives 12 different reasons to shop MOMs that include commitment to wind power (Clean Currents, 2016) industry as well as initiatives that support a conscious environment. Several well-supported campaigns include Think outside the Bag; Stop the Stuff, and Plastic Surgery. The Organic Trade Association (OTA, 2017) membership includes about 60% of small businesses with commitment to national organic standards since 1985. MOM’s corporate vision further helps OTA's global mission of excellence in agriculture and environment enhancements. Listed below are various corporate initiatives that benefit consumers as well as MOM are as

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Questions, statistics, data, and personal opinions. They are all involved in the question, “Are organic foods worthwhile?” Worthwhile meaning worth the time, money, effort, or value. In “Organic Food Starts to Prove Its Worth” by Rachel Cernansky you can see that she agreeing that organic foods are worth it, on the other hand “Is organic food worth the higher price? Many experts say no.”

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She has a strong desire to make the world a better place, and create positive change. She quoted that “All of the businesses we support are focused on creating a social impact, and that happened organically,” (Varalli, 2021). SheEO, the company she founded, selected only businesses not only based on which of the 17 SDGs they are working on, but also measure their impact related to those goals. Through her accomplishments, Vicki actively shows her passion for creating a more sustainable and better world to drive business success. By aligning her personal values with her professional strives, she was able to create a successful venture with a growing global movement focused on sustainability (Varalli,

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Charitable contributing to store neighborhoods, either by monetary or product donations is common place in socially-responsible corporations. This not only helps local residents and future customers, but increases interest in the location; a win-win situation, as consumers tend to shop with their consciences. The decision to destroy day-old produce rather than donating it to residents in need can be seen as not being as socially responsible as area competitors who donate to local charities. This, in turn, can sour the reputation of Super Q as an ethical corporation and drive away

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To begin, David Lazarus, author of, “Is organic food worth the higher price? Many experts say no” stated, “...organic foods and beverages run an average 47% more in price than conventional alternatives” (20). Organic foods are fruits, vegetables and other crops that have not been treated with pesticides and other chemicals, these are the opposer to foods that have been treated with healthy limits of chemicals and fertilizers. Organic foods are not worthwhile because they cost more and there is no real difference between organic and their alternative counterpart, conventional foods.

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The Home Depot responded to consumers' demands for more green products. On Earth Day 2007, it launched a new product label called Eco Options, using strict criteria to designate products as ecologically friendly in five ways: Sustainable Forestry. Clean Air, Water Conservation, Energy Efficient, and Healthy Home. (Rothaermel, 2017) The desire to earn Eco Options from The Home Depot has spurred its suppliers to innovate by offering:

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One term that people discuss is corporate social responsibility, especially because many people are starting to recognize that companies can deeply influence our society in many different ways. During this learning journey, we will be discussing companies whose social responsibility actions I admire the most. Furthermore, we will also be discussing which companies I do not trust. Last but not least, I will be stating whether I would like to work in the corporate social responsibility

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After analyzing Edelman’s fourth annual good purpose study and Edelman’s 2011 trust Barometer we can to the conclusion that companies in the world need to do more other than selling a quality product. For customers, it is a necessity to feel that they are part of something bigger and that their actions would benefit the society and the world. As explained in Edelman’s article, “The result is an even more profound shift in the expectation of companies to operate with increased transparency and in a manner, that delivers profit while improving society,’ which this shows our belief that customers are putting more emphasis on the necessity of society and the whole nature, if companies do activities that will help develop society, they would increase their purchase and improve their brand recognition through the world. Starbucks is a great example because during the crisis of 2010, they started to improve their business by simplifying it, and they also created activities that help people develop their self-esteem. Also, people where part of important events that created a difference in society.

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"Organic products resonate with Costco shoppers."  MMR 17 Aug. 2015: 58.  PowerSearch. Web. 9 Feb. 2016.

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Not many people even know if this gym even exists. To create more awareness about this eco-friendly gym is to tap into the market of people who are health and environmental conscious. These people are consumers who are mindful of their everyday products and where they buy these products. They usually buy products that are labeled eco-friendly or organic at certain grocery stores such as Traders’ Joes or Whole Foods. The experience of grocery shopping has overall changed to cater to new consumer demographics compared to past decades.

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With a rising demand for “organic” natural and unprocessed foods, it is expected that big companies see it as an opportunity for profit. Small farms are at a disadvantage with the inability to produce such a large supply for the demand. A giant industries demands can only be fueled by another giant industry rather than by competing small farms. Understanding this dynamic between farm and table can only help further our understanding of what it means to be “organic”. For these large providers, success is the only goal.

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Today’s stakeholders want more accountability. The debate over Corporate Social Responsibility (CSR) has shifted from whether companies should engage in CSR to how to make substantial commitment to CSR? The added pressure from stake holders has increased as accountability plays a key role for the demand for favourite brands grow. Consumers are more demanding than ever. Safeguarding the brand image and corporate reputation has become important as markets all over the world have become very competitive and image has become more vulnerable.

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Individuals today are very concerned with what is going on in the world around them. They are cognizant of the actions of their employer’s and of the companies in which they spend their hard-earned money. It is not enough for a company to have the best products in the market, they must also be looking for the “greater good”. This is where corporate social responsibility is important for companies who want to stay in business. Corporate social responsibility encompasses many areas including philanthropy, social and environmental impact, and the impact on the community.

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Naked Truth about Organic Food As any other living organism, human beings need energy to maintain their normal functioning, which they obtain from food. Today the task of searching for food became a lot easier comparing to times, when the only way you would be able to have meat for a dinner and/or lunch was hunting. Majority people buy their food, although there are still many who grows their own and/or hunt for it.

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Many companies produce annual sustainability reports in order to showcase the company's efforts, and reflect on how to improve or what needs to be changed. PepsiCo is a company with a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and a wide range of other foods and beverages, providing many choices for consumers. Managing such a wide portfolio of food brands and products requires a large amount of resources to produce and manufacture the products to a large number of consumers. PepsiCo sustainability report from 2013 indicates that the company is serious on embracing changes and development of healthier food options as this trend continues where consumers would prefer healthy

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Trying to ignore the social responsibilities might stain an organization’s image and reputation. Thus, performing social responsibility is not simply a choice; it is a need of any corporation. In the twenty-first century, businesses are in the bottlenecks where globalization, science and technology advancement and integrated knowledge are taking place in today’s society (Chan, n.d.). To gain a foothold in this economy, image and reputation play an important role to differentiate a company from one another. With good reputation, it helps firms to create competitive advantage in the business environment.

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