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Mom's Organic Market: Corporate Social Responsibility

859 Words4 Pages

The impact of a company’s image can have positive or negative effects on the business when having to determine how to position branding as a corporate social responsibility (CSR). Additionally, the organization must eliminate confusion on corporate and business branding by promoting campaign strategies that are most beneficial to both consumers and uphold the fiduciary duty of the organization (Vallaster, Lindgreen, & Maon, 2012). Benefits “refer to the utility provided to the customer through the product or services of a company (UMUC, 2017).” In a research conducted by Weinzimmer, Eskenb (2016) reveals that by an overwhelming rate of 89% of consumers do not approve of employees involvement in CRS, especially when taking a position on a …show more content…

MOM has locations in New Jersey, Philadelphia, Virginia, Maryland, and in Washington, DC (MOM, 2017). MOM takes on initiatives that bolster ethical values rather than just reputation. The United States Environmental Protection Agency (EPA) ranked MOM at number 21 on list of top 30 US green power retailers (2016). According to the EPA, the combined partnerships greener powers sources resembling MOM and other retailers’ account for 4.6 billion kilowatts-hours of electricity that can power over 420,000 homes annually. Hence, MOM currently operates at close to 70% of greener and renewable energy through own solar purchase system located in Kingsville and Waldorf, Maryland. MOM encourages numerous local chains to speed up efforts on sustainable products including seafood (PR Newswire, 2010). Evidence of MOM efforts on corporate social responsibility resonates through mission statement to protect and restore commitment to the environment (Gleason, 2017). Gleason gives 12 different reasons to shop MOMs that include commitment to wind power (Clean Currents, 2016) industry as well as initiatives that support a conscious environment. Several well-supported campaigns include Think outside the Bag; Stop the Stuff, and Plastic Surgery. The Organic Trade Association (OTA, 2017) membership includes about 60% of small businesses with commitment to national organic standards since 1985. MOM’s corporate vision further helps OTA's global mission of excellence in agriculture and environment enhancements. Listed below are various corporate initiatives that benefit consumers as well as MOM are as

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