Planned Parenthood Annotated Bibliography

For this week assignment I will be discussing marketing effects for a nonprofit. The nonprofit that I chose this week is Planned Parenthood Federation of America. Margaret Sanger started the first Planned Parenthood in Brooklyn in 1916, as America’s first birth control clinic. Planned Parenthood goal is to provide, promote and protect sexual and reproductive through education and health services.

Planned Parenthood had a Director of Communication and Marketing. They are currently looking for someone to fill this position. Planned Parenthood have their own marketing department that handles all of Planned Parenthood marketing function. The marketing department works at team to promote Planned Parenthood many campaigns, programs and educational

Planned Parenthood said that they use different method of marketing together to get the word out for upcoming rallies, campaigns and other events they have going on. By using different kinds of marketing streams, Planned Parenthood is able to speak or reach out to a large number of people is a short period of time. Planned Parenthood use a lot of social media for their campaign, event and just to pass along new and useful health information people my want to know. Planned Parenthood utilizes YouTube for advertising by creating commercials, to talk about health issues and to advertise upcoming events. “Blogs and social media are increasingly part of the tactical arsenal of a good promoting plan, and they offer the very appealing opportunity for consumer to be involved in the organization.” (Wolf 2012 p. 157). Planned Parenthood have a Facebook and Twitter accounts called “Planned Parenthood Action.” They use these accounts to host open dialog with the people. They post a topic or a discussion and ask the people what do they think, you can view video of their events and current events about what is going on in the news. For those who do not have access to Twitter, Facebook or YouTube, Planned Parenthood have an online newsletter providing the same information on social media. The newsletter come out four times a year. Planned Parenthood participate at a number of walks supporting women health,

Planned Parenthood is a hot topic with politicians trying to cut funding, Planned Parenthood must advertise so the people can really know what they do and the people who they serve. Planned Parenthood new advertisement is a dramatic short film called “UNLOCKED.” In this film, it shows the world what life would if politicians succeed in shutting down Planned Parenthood. They want people to know that Planned Parenthood offers other services like affordable healthcare for men and women, sex education for teenager who may not what to talk to their parents and they offer reproduction care, not just