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Bank Of America's Mission Statements

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When we consider mission statements and how these help companies drive their strategy forward to achieve a vision, we find that some mission statements are more successful than others in accomplishing this task. For a mission statement to be successful it must guide a company in planning and executing specific goals and objectives through a meaningful, unified strategy. An excellent example of a company with a mission statement which reflects corporate values driving corporate strategy is the multinational financial institution, Bank of America.
Bank of America’s mission statement according to MissionStatements.com is “Connecting people to what matters most through lending, investing and giving.” To examine how successfully this mission has
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